Terry Murphy, author and Realtor, often assists sellers in marketing their homes after they become frustrated with a “FSBO” effort. Here are Murphy’s top five tips to sellers:
1. Your home may not be worth what you think The biggest shock most sellers face is the true value of their homes, either determined by one or more agents in comparative market analysis (CMA) reports or through actual offers from buyers. The reality is that markets change, and home values rise and fall. Many factors affect home values, and most of them are subjective and difficult to measure.
2. People won’t love your home like you do You love your home and fully expect others to appreciate the same qualities in it that you do, but buyers have their own lifestyles, preferences, tastes and attitudes. The chances of finding a buyer who will want your home “as is” are slim to none. In fact, buyers will look at your home with an eye to how they can make it their own.
3. Sooner or later you will lose your temper The buyer, in order to improve bargaining leverage, may pick your home apart. Many of the buyer’s complaints and requests for repairs will be legitimate, but some may not. In fact, some requests can be outrageous.
4. Unexpected showings Buyers aren’t going to operate on your schedule. When your home is put on the market, you won’t have just your own Realtor showing your home, you may have dozens of Realtors and their clients wanting to see the home at almost anytime of the day or evening. There is no reason for an unaccompanied buyer to be in your home for any reason. Just say no.
5. Buyer rudeness Every day, we each experience rudeness in society. People don’t RSVP in time for the party; they don’t write thank-you notes anymore; they get in the express line with at least 20 items; and they are turning road rage into a national pastime. So why be surprised when buyers visit your home and leave their sweaty McDonald’s cup on your coffee table? Be ready for some rudeness.